About the book
Influence is universal: it appears in families, classrooms, media systems, marketing, politics, and the algorithmic environments that now shape attention at scale. This monograph develops a unified framework for understanding how ideas, beliefs, and behaviors spread.
The analysis integrates memetic theory with persuasion psychology and digital culture, treating cultural transmission as an evolutionary process. The result is a scholarly account that connects classical influence research with the contemporary realities of social platforms, creator economies, synthetic media, and AI-mediated communication.
What the book covers
- Memetic theory and cultural replicators
- Persuasion psychology and attitude change
- Influencer ecosystems and digital attention
- Hidden influence, propaganda, and disinformation
- AI-generated content and synthetic influence
- Ethics, autonomy, and resistance
Catalog and reading information
Author: Elan Moritz
Publisher: Eagles Perch Press
Series: Monographs on Mankind, Method, and Progress
Format: Digital PDF edition
Approximate length: 400 pages
Audience: Scholarly, professional, and advanced general readers
Why this book matters
The book argues that influence is not a side topic. It is a structural feature of social life and a problem that now spans human persuasion, platform algorithms, and machine-mediated communication.
By keeping the analysis grounded in mechanisms rather than slogans, the book is intended to help readers understand how influence actually works and why some messages spread while others do not.
A comprehensive treatise on influence that connects memetic theory, persuasion psychology, digital platforms, covert operations, and AI futures.
Google Play and Leanpub links are provided above for the current digital editions.